About Generation Strategies
Founder Amy Hawkins is passionate about helping you shine
Why We Exist
Your Message Matters
Generation Strategies exists because we believe certain truths are transferable.
There are foundational principles that endure across generations — but every generation must learn how to communicate them clearly, effectively, and responsibly to the people they are trying to reach.
Too often, important ideas fail not because they are wrong, but because they are poorly communicated. We exist to help leaders close that gap — with clarity, strategy, and respect for the people they serve.
Our Perspective
We have spent years helping organizations communicate in high-stakes environments —
We support leaders, causes, campaigns, and movements when the message truly matters.
Over time, we’ve seen a consistent pattern:
Too often, leaders assume that because they understand the message, others do too. In reality, effective communication requires delivering a message clearly, authentically, and succinctly — in formats the target audience can grasp — and repeating it consistently across multiple mediums over time.
When leaders say something once and move on, the audience doesn’t hear clarity — they experience silence. And silence creates confusion, frustration, and damaged trust.
We help leaders avoid that.
How We Approach Communication
At Generation Strategies, we don’t chase noise or trends.
We focus on:
- Clear thinking before clear messaging
- Strategy before activity
- Trust before tactics
Our work is grounded in the belief that communication should honor people, strengthen leadership, and build long-term momentum — not exhaust it.
That’s why we primarily work through ongoing retainer relationships, partnering with leaders over time rather than offering one-off fixes.
What We Believe
Your Message Can Change Things
- Communication shapes culture
- Leadership depends on trust
- People deserve to be spoken with, not at
- Consistency matters more than volume
- Clear communication multiplies good work
With better communication, thoughtful public relations, and strategic grassroots engagement, meaningful progress is possible.